Brand Management, Brand Strategy and Repositioning, Marketing Studies, Product Launch
Per Astra - Fashion & Luxury Goods Advisor
Marketing Manager Joe Malone (Estee Lauder), Head of Sales and Marketing Timothy Han Marketing and Communications Manager Hotel Café Royal, London
Laura began her career within the luxury sector over eight years ago working with a host of leading luxury houses, market research & communications agencies. Laura has a strong background in strategic research and analysis in the luxury sector and broad experience in working in media relations, digital strategy, events, strategic collaborations, sponsorship and tactical brand awareness projects for multinational clients. Laura was brand manager for the launch of Thomas Lyte, a luxury leather goods brand developed to extoll the values of traditional artisan craft skills in working the finest leathers. The group established their outlet in the Burlington Arcade in the heart of London’s Piccadilly under Laura’s direction. The range extends to include fine silverware and jewelry.
Recently as Marketing and Communications Manager for the Hotel Café Royal Laura has been assisting in the re-launch of the hotel, spa, and restaurant on London’s Regent Street.
She has worked at Ledbury Research, Estee Lauder, (Jo Malone) McKinsey & Company, Manzanita Capital, and a number of smaller organisations.
Laura has a degree in History of Art from The Courtauld Institute.